Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can't experience all these benefits.
20 ways you can increase your Twitter followers, and take advantage of the many benefits of Twitter. The strategies below all fit into one of the following 4 categories: Tweeting content that's so enticing and/or informative that it's likely to be retweeted Following others so they'll follow you back Tweeting content in a way that it actually gets seen Promoting your Twitter account effectively Twitter has a great paid ads option which is very effective for acquiring followers, but in this article we'll only consider free options (since the paid one is pretty obvious).
Don't forget to add your best Twitter tips in the comments at the end of this post!
1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.
2. Use a tool like Hootsuite or SproutSocialto schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.
3. Use Twiends to find new Twitter users you can connect with. Once you're listed on the platform, other users with similar interests will also be able to find and follow you.
4. Optimize your Twitter bio. Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it's professional, complete and that it does a great job of representing you and your business.
5. Use links in your tweets. Tweets with links get more retweets than those without.
6. Use relevant keywords in your bio so you rank in Twitter search. Don't forget to include your city or region name to attract local users.
7. Use relevant hashtags in your posts. Tweets with hashtags get at least 2x more engagement, and will help you attract new followers who are searching for those keywords.
8. Include images with your tweets. Research suggests that tweets with images receive 18% more engagement than those without.
9. Promote your Twitter account on all your marketing materials. This includes your business cards, brochures, signs and of course, your website.
10. Use a headshot in your profile picture, not your logo. Nobody wants to follow a faceless brand. Show there's a real person behind your brand by using a personal photo.
11. Use a follow button on your website or blog. Why not make it as easy as possible for your website visitors to find you?
12. Tweet motivational or inspirational quotes. These are great for getting retweets.
13. Respond publically when your response would be useful to others. Instead of direct messaging responses to public questions, share your knowledge publically, @mentioning the person who asked.
14. Include a link to your @username in the author bio of your guest posts.
15. Listen in on relevant conversations: Using a tool like Social Mention, find out what other Twitter users are saying about your brand, products or industry. Respond or answer questions where appropriate.
16. @mention influential users when relevant. This may help catch their attention, leading them to follow you or even retweet your content. Here are some other strategies for getting influencers to follow you on Twitter.
17. Use Twitter search to find users who share your interests. Follow them, engage with their content and wait for them to follow you back!
18. Participate in Follow Friday (#FF). Regularly add new followers and suggest users others should follow. Getting connected and being a connector are both key to increasing your follower count.
19. Retweet influencers and give valuable feedback. Check out this post for details on how to use this technique to get influencers to notice and follow you!
20. Tweet the same content multiple times. Moz estimates the lifespan of a tweet at around 18 minutes. How many of your followers are actually on Twitter in those 18 minutes? Tweet out your links multiple times over the course of a day or two to give your tweets as much visibility as possible.
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